You sell it from your site. Manage it anyway.
Dock adds a third platform for apps sold outside any store. No store account and no API key: a name and your website are enough. Web Presence and App Intelligence then work exactly as they do for a store app.
A name and your website. That is all.
App Store Connect needs an API key: you leave the app, generate the key, download a .p8 file and copy two identifiers. Google Play needs a Google sign-in. Direct Distribution needs two fields, and it is the fastest way to a working screen in Dock.
- No account, no key, nothing to revoke later
- The website is required: it is how Dock recognises your app online
- Two apps sold from the same site share one audit
- You can add App Store or Google Play later, whenever you want
Drag the app in and the form fills itself.
Drop your .app on the window and Dock reads name, bundle identifier, icon and the Sparkle appcast address out of the bundle. It never asks whether you use Sparkle, because the answer is already inside the file.
- Fills the empty fields and never overwrites what you typed
- Icon and update feed come from the bundle: you could not type them anyway
- The version is read but not saved: your appcast is always more current
- No app at hand? Drop an image to set just the icon
Web Presence works exactly the same.
Site audit, keyword research, Google results and link building never needed a store. Search Console has always been connected to a domain and the audit has always read a website, so the whole section arrives complete.
- Site audit and keyword research: identical
- Google results: without the "your store page" row
- Link building: better than for a store app, because your brand is the name you chose
- Audit and research cost nothing; search data uses your own DataForSEO account
Watch the store from outside.
App Intelligence needs no account of any kind. Search App Store and Google Play, open a competitor's listing, read its reviews and ratings. Staying out of the store is easier when you can see what is inside it.
Outside the store, fully equipped.
Direct Distribution is in the free version. It takes a name and a website.